Branding Magic!
Is it BRANDING or MARKETING?
Some would say it's much of a much ness, others would argue that marketing and branding are to completely different subjects. Involution's believe that branding is the key to a successful SEO strategy. Marketing is an old term, a term used by the billboard boys and the TV advertising machines.
Internet branding on the other hand is the way of the future. Explore the different branding strategies and options that I-Volution use to build brand awareness and increase your internet brand and visibility to the world.
WebSite Sponsorships
A great way to build brand awareness is to sponsor certain sites. Build up a good reputation amongst the online community offering services revolving around your business.
For more information check out: Sponsoring Sites
Banner Advertising
Although not as affective as it was in the past with all the spyware and nasty things floating around on the net these days, banner advertising will always be great way to build your online brand. Targeted to the right online audience, banners can be an effective method of marketing. Banner advertising is still one of the biggest revenue streams in the online industry with sectors such as porn, pills and casino's still making a fortune from these boys.
For more on this check out: Web Banners
Press Releases and articles
Newspapers do it, why the hell can't online publishers. Publishing articles on press release sites once again if targeted to the correct audience and written correctly and effectively increase online awareness and branding. Sites such as Property24, send out newsletters and article publications to tens of thousands of online users weekly.
For more information check out: Writing articles for press releases
Also read Email Marketing Techniques
Affiliate Marketing
Affiliate marketing is a specials form of web branding. It allows companies to market their brands by utilising affiliate management systems. Although I-Volution don't offer any affiliate management software of their own, we have a large number of affiliates marketing specialists that we deal with on a daily basis. This is a VERY EFFECTIVE way of releasing your brand out to the world. The advantage of affiliate marketing is the ability to market to a large audience very quickly as the customer base is already in place. The disadvantage is that incentives are generally driven by MONEY. This is where the CPC AND CPM campaigns come into play.
For more information check out: Affiliate Marketing and Affiliate Programs
ICON REVIEW
Mohandas Karamchand Gandhi (2nd October 1869 - 30th January 1948). Another ICON and probably the most famous Indian revolutionary of all time. Gandhi was nominated for the Nobel Peace Prize 5 times and eventually was awarded to him in 1948 but was taken away for reasons still not believable to most before being assassinated a couple of days after.
"A customer is the most important visitor on our premises, he is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so." - Mahatma Gandhi