C.I. & Market Research
Having worked for very competative online marketing companies, I've come to realise that CI (Competative Intelligence) and Marketing Research is something that no new company, online or offline can do without. It is an essential tool for new and existing businesses. How are you to catch up to your competitors without knowing what they're up to?
Know who your competition is and know what they offer that you don't. By research and CI, you are illiminating the possiblity of falling behind because you're not offering what they're offering, plus you get the advantage of being able to offer what they don't!
To show you what I mean, I'm going to give you a list of SEO companies in South Africa (my competition and my page dedicated to CI and research).
"Top SEO Companies" in South Africa.